Equitium’s target space for acquisitions is not a particular industry but a particular market segment: the affluent consumer. We aim to acquire premium heritage brands offering products and services fulfilling the needs and desires of the world’s affluent and refined consumers.
Our objective is to acquire small and large, successful and underperforming companies to build a balanced portfolio in terms of risk and return on investment. A strong brand heritage is a very important aspect of our acquisition strategy. Heritage supports powerful marketing and brand identification because it allows storytelling and creates an emotional connection with customers. Heritage is a reason to believe in a brand and validates a price premium.